Branding Guidelines for The JESUS Film Project

Who we are:

• The JESUS Film Project
  Note: No italics or quote marks around JESUS, and is all uppercased.
  Note: The word "The" is part of the business name and is always titlecased.
  Note: JFP is never an acceptable way to refer to this ministry.
  Should use service mark on first use of entire ministry name
  (i.e. - The JESUS Film Project®).
  
  
• A ministry of Campus Crusade for Christ International
  Campus Crusade for Christ or Campus Crusade for Christ International on first use.
  Note: Campus Crusade is acceptable after first use.
  Note: Never use CCC or Crusade. 

Titles of books, films, etc., can appear in quotes or italicized, but not both. Make sure the style on your page is consistent. On our websites, we consistently use quotes throughout (i.e. "JESUS").

• JESUS or "JESUS", for the film, video, DVD, VCD, etc.
  Note: All uppercase.
  Note: When "the" appears before "JESUS" or "film" appears after, they are NOT capitalized.
• The Story of Jesus or "The Story of Jesus" is the audio version on cassette or DVD.
  Note: Jesus is not all uppercase.
• The Story of Jesus for Children or "The Story of Jesus for Children" is the special 62-minute children's version of the original "JESUS" film.
  Note: Jesus is not all uppercase.
• JESUS: Fact or Fiction? or "JESUS: Fact or Fiction?" is the interactive DVD, to explore responses to over 50 of life's toughest questions. Includes a presentation of the "JESUS" film, plus other features.
  Note: JESUS is all uppercase.
  Note: The question mark is part of the title.
• Magdalena: Through Her Eyes or "Magdalena: Through Her Eyes" (also the previously released Magdalena: Released From Shame or "Magdalena: Released From Shame") is an 82-minute movie highlighting Jesus' treatment of women, as observed by Mary Magdalene.
  Note: All words in the title are titlecased.

Hope that helps some.
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